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Advertising fun

October 27, 2009

We’ve been seeing this commercial run in the evenings and fall off the couch laughing.   I assume this was done by the Martin Agency, the wonderfully quirky firm that brought us the Gecko and the Cavemen series of ads for Geico.  None of these have made me switch, but they have created a positive feeling toward Geico as a company through some kind of transference. 

If I don’t switch to Geico, is the ad still effective for having been only memorable and entertaining?   Perhaps so.   Now with DVR and satellite, we either record shows we want and watch them at other times, blasting through the commercials with the FF key, or delay watching in prime time by 20 mins or so which allows us to FF through the commercials and catch up by the end of the show.   So, a commercial has to be engaging to make us stop and watch it, even go back and watch it repeatedly.  This one did, but in the end, was it effective in driving conversion or simply providing entertainment?

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2 Comments leave one →
  1. Leslie permalink
    October 28, 2009 6:38 pm

    I don’t care who you are….that stuff right thar is funny!

  2. October 28, 2009 7:35 pm

    Hey that was funny! Watch this one-Is a popular one ad in India.. made by ogilvy

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