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When does Batman ever sleep?

June 9, 2009

Community, blogs, Facebook, and the burgeoning sea of tweets – the growing ocean swell of social media that a brand champion can scarcely risk turning his or her back on for more than a few hours .   A vendor making a presentation on social media monitoring and analytics today really nailed the point when they said, “When does Batman ever sleep?”   The accompanying graphic in the chart deck showed all of the caped crusader’s arch enemies.  It was an easy concept to grasp –  If it’s not the Joker, the Riddler, Scarecrow, Penguin, Catwoman, or Two-Face, then it’s someone else.    Customers to be redeemed,  brand defacing vandals to be thwarted.

How do practitioners prevent all these events, mini-crisis, and personal relationships from becoming a gravitational vortex in their lives?

I think the answer is that one must have a strategic plan to scale investment and organizational involvement along with the increases in the volume of engagements through social networks.  I need to make a time budget, and ensure some hours each and every day are devoted to driving that strategic plan forward.

One Comment leave one →
  1. June 11, 2009 9:43 pm

    I’d be interested to know who the vendor was?

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