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Verbification

September 26, 2007

 Verbification  –  (Verb – i – fik’ – ation) – The process by which words, often nouns, are transformed into new words, and used as active verbs in sentences.   Often observed in the  speech and written memorandums of corporate denizens.

Here are a few of my favorites:

Incentivize – To create conditions under which an individual will be favorably disposed toward a particular course of action.

Leverage– To make use of other individuals, processes,  or resources for the express purpose of accomplishing one’s own objectives.

Action – To expend effort and resources toward the accomplishment of an objective.  To execute. 

Flesh – To add substance.  To Flesh something out, to fully develop an idea.   A variation is to use the word Flush, interchangeably with Flesh.  To flush something out.   This lessor used alternative is accepted by some, while derided by those that support the former.

Operationalize– To make operational, a plan, process, or initiative.  We need to operationalize the new action plan.  One must first, flesh out the plan, before it can be operationalized.

Metricize– To provide an accepted set of measurement variables which may be tracked over time to determine the particular effectiveness of an operationalized plan.

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4 Comments leave one →
  1. September 26, 2007 2:39 pm

    Also verb – used as a verb – short for verbalize or voice. Example: We will verb our opinions while flushing out the plan.

  2. September 26, 2007 4:37 pm

    You left out solutionize! One of our other PMs has started using it regularly.

  3. September 26, 2007 7:18 pm

    And you forget: “Google” as in google me this, google me that!

  4. October 9, 2007 8:16 pm

    “We will help you architect it”. No “ize”, but struck me on a conference call yesterday.

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