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Pandering for page views

February 8, 2007

In going through my blog stats, I take note of where traffic to my site appears to come from.  In no particular order:

  • Referrals from the few sites with blog roll links pointing to mine
  • Search engine traffic
  • Internet portals associated with a particular ISP
  • Back tracking by other bloggers whom I’ve linked to, as they go through their blog traffic reports

So, if I wanted to increase my traffic or page views for my site, I could do some of the following things:

  •  Work on my “network” of referring sites – various ways to work the relationships – posting to their blog comments, or writing posts with links to their sites.  Getting mention or direction attention from those sites to my link in the blog roll would increase traffic and leverage the broader readership of bloggers who link to me today.   This could in theory expand outward as ripples as more readers with blogs, added my site to their blog roll, and a subset of their readers did in turn.
  •  Optimize hits in searches.  I could title posts with attention grabbing tag lines.  I could go to technorati or google and take note of what people are most often searching for, and post something about one of those topics,  also making use of an inflammatory or provacative title line.
  •  Another way to drive traffic out of search might be to fill my site with all kinds of random posts – maybe do something tediously methodical like going through a dictionary or encyclopedia and posting something daily related to the guide words, or worse, every entry line by line, alphabetically.   Wow.  Over time, my blog would come up a lot of different ways and I’d have traffic, although probably not a lot of repeat or valuable traffic, except for those I might attract that figured out what a bent purpose I was on and just felt compelled to see if I could keep it up.

For those readers with their own blogs, what approach are you taking and do you find it effective?

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3 Comments leave one →
  1. February 8, 2007 7:57 pm

    You could also become a porn blog.

  2. February 8, 2007 8:04 pm

    Particularly I don’t care much about my blog’s traffic. I don’t want to be tied up to posting on a particular subject because I’ve built an audience on that; I might do so in the future, but for the time being I’m happy posting whatever hits my mind.

    Mike Mann had a nice post on “how do blogs become popular” a while ago:
    http://mannthoughts.wordpress.com/2006/08/14/how-do-blogs-become-popular/

    I guess the best way to gain popularity is to write stuff that appeals to people. Surely, you can bomb google and technorati and get some traffic, but that won’t build an audience and it will just peak and fade.

  3. February 9, 2007 1:25 pm

    I agree with Esteban — link out, use the trackbacks wisely — and you’ll get linked back in return. Funny how blog popularity is measured on two vectors — one being Technorati rank, the other being organic site traffic. Me, I think its about comments — the more comments and from a wider pool of readers you get, the better your audience.

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