Archive for the 'The Blogosphere' Category

Establishing rules for blog sentiment scoring

July 3, 2008

Agree upon the rules before you get into the content -decide how to decide up front.  I learned that once upon a time in a class about leading groups of people involved in decision making…
Now suppose you are monitoring and scoring customer comments for your brand, ACME Acorns.  You have devised a clever strategy to categorize [...]

Decoding animal language - a “Web 2.x” opportunity?

June 24, 2008

I awoke this morning to the sound of our malamute mix barking out an exchange with some other dog in the distance.   The number of barks, the timing, and the characteristics of each varied, yet seemed purposeful.    Some started out rather guttural - a bit of a hesitant growl turned bark, while others were shorter and [...]

Online community - it’s like the ocean…

June 24, 2008

Never turn your back on the ocean - you never know what big wave might be sneaking up on you.
Somethings work out like we imagine, but the truth for me is that no matter how much I imagine, envision, and plan, I only seem to consider some part of the whole.  One side of the [...]

Do our blogs reflect our personality?

June 6, 2008

I think so - they are a reflection of our ego in so many ways.  Not ego, as in inflated sense of self worth, although that may be true in many cases.   No, I’m thinking ego, id, the basics of our physche.
I contemplated a blog I followed regularly and noted that it reflects it’s author - [...]

Day 2, wrap up and the trip home

May 25, 2008

We wrapped up day 2 of the conference with presentations from other community managers, and then I had an opportunity to talk about our efforts.    As I was the last presenter before a much needed coffee break, I kept my remarks short.
Over lunch, I chatted with the CEO of the company that hosted the conference, and [...]

Conference day one

May 22, 2008

A number of interesting discussion sessions.  My eyes seem to know it’s 3 hours later than the clock says, but frequent trips to the coffee urn have staved off travel weariness otherwise.
Lot of technology discussions, and out of it I can see that for all the cool widgets, technology hasn’t yet bridged from reporting to [...]

Breaking down brand and realtionship paradigms through social media

March 8, 2008

Where is social media in business headed?   There is an evolution underway, and many businesses are following along the curve, but therein is part of the problem - following.
Individuals are blogging, and have been interacting in forums for years.  Many companies have launched their own blogs or forums to interact with their customers.
Participation in closed communities like [...]

What’s in a screen name?

February 1, 2008

Not a Hollywood screen name, but those ubiquitous noms de plume we see everyday on blogs, forums, and in comments left on virtually every website that allows feedback.
What does the one you choose say about your intent?   
Adaption of name:  DavJns, Fgullespie, Skippy123 -  These seem to demonstrate some neutrality and a level of authenticity, if [...]

2007 in review

December 31, 2007

December 31st, the last day of the year and time for that almost compulsory blog retrospective of the past twelve months… 
With the passage of time comes perspective, the clarity to see how the people, events, and opportunities that come and go from our lives help shape and define it.   Some years are more significant than others, viewed in [...]

Criticism, sarcasm and general snarkery

December 17, 2007

Many of us enjoy reading it - the scathing editorial in the local newspaper,  a review panning the latest block-buster flop, or a snarky blog lambasting a celebrity, political figure, or large organization.    What is it about the human condition, that we find entertainment and value in the ridicule and derision of others?
I wade through this [...]