Agree upon the rules before you get into the content -decide how to decide up front. I learned that once upon a time in a class about leading groups of people involved in decision making…
Now suppose you are monitoring and scoring customer comments for your brand, ACME Acorns. You have devised a clever strategy to categorize [...]
We wrapped up day 2 of the conference with presentations from other community managers, and then I had an opportunity to talk about our efforts. As I was the last presenter before a much needed coffee break, I kept my remarks short.
Over lunch, I chatted with the CEO of the company that hosted the conference, and [...]
A number of interesting discussion sessions. My eyes seem to know it’s 3 hours later than the clock says, but frequent trips to the coffee urn have staved off travel weariness otherwise.
Lot of technology discussions, and out of it I can see that for all the cool widgets, technology hasn’t yet bridged from reporting to [...]
For the most part…dreck! If you must pay millions for your 30 second spot, do something memorable with it will ya?
Ok, the e-trade baby was interesting, and the bud light firebreathing and flying bits cajoled a smile out of me. The Dalmatian training the Clydesdale was good, though not quite the tear jerker of past [...]
Travel often rekindles our passions and unblocks stalled creativity by affording us different scenery, context, and experiences. This helps our mind jump the tracks of habit behavior, forming new associations not otherwise possible within the confines of our normal routines.
It’s a simple and unconscious process - observe and reflect. For each observation, extract the concept behind it and then consider how that [...]
David posts recently on creating brand impressions through games, and how events in games can make their way into pop culture. This is obviously another play on traditional brand placements within film.
Anyone can simply place their product in a movie, but the ones that make the most positive impression are those that do so in [...]
Halloween is fast approaching, and perhaps that was my inspiration today as I considered several social lessons from the classical renditions of the Mary Shelly original. What follows are a few themes that seem most relevant to me recently.
Man’s power should not exceed his wisdom to wield it. The story is a cautionary tale in that [...]
Wherever you go, your eyes are scanned and you are identified by your retina print. Electronic billboards along your route automatically update as you approach to display products determined to be of specific interest to you, by some artificial intelligence.
This was the image of advertising in the future, as depicted in the movie “Minority report“. [...]
What if you offered free products, and prominently posted a 1-800 customer satisfaction number direct to the corporate office in your customer waiting area? Sounds like some pretty great ideas to demonstrate customer focus and care, right? A “can’t miss” recipe for business success … or a sure fire going out of business strategy? Last night [...]
When not “at work” do you find yourself viewing the world through the lens of your profession?
Last night, Leslie and I went out to dinner at a steak house. I find restaurant experiences to be an ongoing case study opportunity on what to do, or not to do for so many professions, from marketing to customer service. How [...]
